Our Story

Penrose is a senior services company focused on improving the quality of life among seniors, their families, and its partners.  Our services help ensure that seniors are okay and are receiving the care and services they need. Many don’t have caregivers yet, and we help monitor the situation to let the family know when they may want to consider additional support. One of the most important things we do is reduce the risk of Elder Abuse by being trained to spot and report indicators.

According to the U.S. Government Health & Human Services, 50% of paid caregivers admit to abusing seniors in their care. A full 95% of seniors say they have witnessed it with 45% saying they themselves have been abused.

Our independent Penrose Partner Providers are first background checked, then educated, trained, and certified to perform our services. The Penrose Care-Check App is housed on their smartphones and keeps our Check-Ins complete, objective, and thorough. The App also generates validation codes that the Provider is at your senior’s location.

Penrose Leadership

Rhonda Harper

Rhonda Harper, Founder & CEO

Rhonda founded Penrose based on her personal experiences with her aging father as she struggled to care for him in Assisted Living. She is a former Fortune 50 Chief Marketing Officer, successful Serial Entrepreneur, University Adjunct MBA Professor, and high school math teacher. Married 29 years to husband Jim, they have one grown daughter and three dogs.

Kim Lauber

Kim Lauber, Partner Provider

Kim is a successful entrepreneur  and business owner. Her background is in social work, MLM, and jewelry design. Married 32 years to husband Brian, they have two grown children and have recently added a daughter-in-law to their family. An animal lover and outdoor enthusiast, Kim is also an environmentalist.

Ann Pittman, BD Partner

Ann brings decades of experience in technology, sales, operations, and business management to Penrose. She founded and led an educational technology software sales firm that grew to over $100 million in revenue annually. Several generations a Texan, Ann is a mother, wife, and grandmother.  

Judy Frieder, BD Partner

Judy is a Certified Environmental Access Consultant, Certified Senior Advisor, Executive Certificate in Home Modification, and a Certified Living In Place Professional. She has 25+ years of experience in Construction, Durable Medical Equipment, Fall Prevention, Healthcare and Behavioral Health, and Management. Judy facilitates courses for Caregivers’ families and for Living Well with a Disability.

Jack Allen, Ph.D.

Jack Allen, PhD, Life Coach

Entrepreneurs hire Jack so they don’t have to go back to a crummy job. He has started 11 successful organizations and had some epic failures. He’s learned the mindset and life skills necessary to build a successful business without losing family and friends in the process. Jack’s “no BS” approach gives fast, actionable results.

Ryan Felton, Advisor

Ryan served as Penrose’s CTO for two years and is now an Advisor. He is Facebook Innovation Award winner, an entrepreneur with three successful business exists, a veteran (National Guard), and technologist recognized in the top 3% of freelance developers worldwide. Married for ten years, he has three children under the age of 6.

Trish Nicolas

Trish Nicolas, Advisor

Trish has 28 years’​ experience in management, marketing & PR across international, tech/telecom, start-up, and corporations. She is a top producer for Rodan + Fields, and the former EVP/Group Director of the Technology Practice and Corporate Practice for Ogilvy PR Worldwide. Married nearly 30 years, she has two teenage children in high school.  

Gordon Jones, MD

Gordon Jones, M.D., Advisor

Gordon served two tours in the 82nd Airborne Div USA, then earned his Masters and Doctorate in Health Administration from the Medical University of SC. With 25 years of digital health innovation, entrepreneurship, and business development experience, he has founded or invested in initiatives such as wearables & IoT.