Penrose Wins AARP Innovation@50+ LivePitch – Best New Start Up

DALLAS, May 3, 2016 /PRNewswire/ —  Penrose Check-In Services wins Judges’ Choice of the fifth annual AARP Health Innovation@50+ LivePitch event held April 27 at Plug and Play Tech Center in Sunnyvale, CA.

“We were very impressed with our finalists this year, and how their businesses will improve the lives of caregivers and those they care for,” said Jody Holtzman, senior vice president, Enterprise Strategy and Innovation, AARP.

“Of a great set of companies, Penrose stood out and was recognized by our industry expert judges.”

“Being selected among hundreds of applicants as a finalist to present to judges from GE Ventures, Cambia Health Solutions, Comcast Ventures, and Johnson & Johnson Innovation, a sold-out crowd of more than 500 investors and AARP members, and those viewing the online streaming was itself a terrific opportunity. Winning the competition is a true blessing,” states Rhonda Harper, Founder, CEO and Owner of Penrose. “The awareness and credibility that this win provides is invaluable. Our goal is to serve more seniors, help more families, and continue to improve senior care.”

Previous award winners have garnered between $80-$120 million in investment capital.

Penrose Check-In

Penrose Check-In Services of Dallas, TX provides the first and only nationwide tech/app-enabled senior care auditing solution, called Penrose Check-Ins, to ensure seniors are okay while providing families peace-of-mind.

Penrose Check-In Services seamlessly bring together the power of app-enabled mobile technology combined with the personal interaction and observations from our PenroseCertified® Partner Providers to allow our clients, generally family members, to check-in on their aging loved-ones,” says Ryan Felton, Chief Technology Officer.

Cutting Edge Mobile and Web Technologies

Leveraging the power of cutting edge mobile and web technologies allows clients to rely on a trusted, PenroseCertified® Partner Provider to provide regular reports that include an overall scorecard, detailed comments, photos, and even videos without having to take off work or modify their schedule.

“Our Penrose technology will handle everything for you from finding the perfect Penrose Provider, scheduling their visits with your senior, handling automatic payment processing, and instantly delivering our media rich check-in reports,” continues Felton.

Leadership and Scalability  

“It’s easy to get excited about the Penrose opportunity given the size of the market, the quality of the Company’s team and technology, and the importance of the cause,” touts Rick Lynch, Chief Financial Officer, Penrose.  Led by a senior team of entrepreneurs and technologists that have done this before, Penrose is changing the way quality care is verified for families across the country and, eventually, the globe. Serial entrepreneurs, the team also brings Fortune 100 executive experience from companies including Walmart, UPS, IBM, Arthur Anderson, Nabisco, and JWT.

“The Company’s business model bridges families and the Company’s field auditors, creating a virtual marketplace, and revenue plans are simple – the entire solution is highly scalable,” explains Lynch.

Add to that the key relationships the Company has built over time, including the AARP and others, and you have a business that is ready to expand rapidly.

About Penrose Check-In Services

Headquartered in Dallas, TX and available nationwide, Penrose the first and only nationwide senior care oversight company that is hired by, and reports to, families. To learn more go to: To become an independent  Penrose Partner Provider or Business Development Partner, go to Like us on Facebook and follow us @PenroseCheckIn.

About AARP 

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into Real Possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse.